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Client:

BOOKING.COM & TOURISM NIAGARA

Rosé Day Getaway

In honour of National Rosé Day, PUNCH created a unique stunt in collaboration with two of our clients, Booking.com and Tourism Niagara, to drive global publicity. Rosé lovers experienced Booking.com’s ‘Rosé Day Getaway’ package at Niagara-on-the-Lake’s renowned Two Sisters Vineyards for just $8. In a place some of the country’s highest price per glass wines are sold, one special Booking.com consumer was treated to an exquisitely decorated bubble tent accommodation in the middle of the vineyard with a number of exclusive activities. Feature articles were published in many top tier outlets across Canada including Daily Hive, Narcity, Hello Vancity, The Hamilton Spectator, and more.


Over 2 months, PUNCH secured:

· 39,393,248 million media impressions and counting

· 165 pieces of coverage

· 95 feature articles

· 100% positive coverage

· 3 syndicated stories across Canada

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