Canadians Among Lowest Users of Mobile Payments
When it comes to analyzing information, GfK is a trusted source of relevant market and consumer information. It turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices. So when GfK applied its marketing science to survey data from 23 countries, it found Canadians were among the lowest users of mobile payments in the world. Our media relations efforts helped place the mobile payment survey story with 109 media outlets across Canada, generating 21 million media impressions.