Green Living Show

PUNCH-PR-Toronto_Green Living Show

The Green Living Show is Canada’s largest consumer show dedicated to all things green. Leveraging the show’s key assets as an authority in the space, PUNCH executed a multi-faceted communications program that reinforced the Toronto show’s widespread appeal. Developing a multi-angled strategy (including automotive, green energy, new and innovative products, clean beauty and more) PUNCH generated 129+ million media impressions from 242 stories, in addition to the creation of a robust ambassador program that generated 21 blog posts and strong genuine engagement.