Innovative Workplace Solutions for Security,
Comfort and Productivity
Fellowes Canada, a leader in innovative business solutions, was struggling to create awareness of their shredder lineup in the Canadian market. Positioning them as an identity theft education leader, PUNCH developed and executed a multi-platform strategy that included: social media support, ambassador and cross-promotional partnerships, content development, Twitter chats and digital assets. This approach, which centred around Fraud Prevention Month, the March Break travel season and Tax Season, concluded with a 60-minute #FellowesProtects Twitter Party. The national digital campaign resulted in 8.4 million impressions from 33 media hits, a top trended hashtag and 33+ million social media impressions. Since the success of this launch, PUNCH has hosted several seasonal social activations for a variety of their products, each seamlessly connecting the brand to office and personal wellbeing.