It's Better in The Bahamas
When he was in space circling the planet, Canadian astronaut Chris Hadfield described The Islands Of The Bahamas as “the most beautiful place on earth”. His photographs of the clearest waters in the world richly displayed its remarkable beauty. PUNCH’s mandate was to develop and implement a public relations and marketing program to promote Canadian visits to The Islands Of The Bahamas. PUNCH used television, radio, outdoor and digital advertising during peak travel months supported by an ongoing PR program that was the backbone of the communications. Our work over seven years helped double visits to The Bahamas from Canada.