Jeff Lake, APR

Managing Partner PUNCH Canada   

Jeff is an energetic and creative PR visionary with over 25 years’ experience developing unique and impactful strategies for some of world’s largest brands. His creative and strategic approach to PR has taken him across multiple sectors, including sports marketing, consumer marketing, destination marketing, films, gaming and lottery, automotive and national events.   

Today, as a Co-Founder and Managing Partner of PUNCH Canada, he applies creative solutions to the clients’ communications needs. What sets Jeff apart is his strategic and collaborative approach to communications and his determination to deliver original ideas to every project. Under his direction PUNCH has earned two Canadian Public Relations Society (CPRS) Award of Excellence for media relations in the past six years.

Some career highlights include:

  • Managing communications for four Bell Canadian Opens and three BMO Canadian Women’s Opens
  • Invited by Royal Canadian Golf Association to join committee overseeing development and launch of Golf Canada in 2011
  • Senior Communications Manager for Nike Canada’s national PR agency
  • Managing communications for 2000 NHL All-Star Game in Toronto
  • Representing hockey legend Gordie Howe  

He has managed Canadian PR and collaborated with US advertising and PR agencies for clients such as Nike, Disney, Ford, General Motors, Toyota, The Bahamas, Emirates Airline,, Bank of Montreal, Moores Clothing for Men, Moosehead Breweries and Thomas Cook.

He is an accredited member of the Canadian Public Relations Society and has served on the Board of CPRS Toronto and Habitat for Humanity.



What was your best trip ever?

Grand Velas Riviera Nayarit, Mexico. It was a 10 out of 10!


What was your favorite movie?

It would have to be the original Rocky movie.


If not PUNCH, what?

Playing left wing on a line with the legendary Wayne Gretzky at centre and Mr. Hockey Gordie Howe on right wing.