PUNCH celebrated National Taco Day by bringing a taste of Los Angeles to Toronto with an exclusive series of taco events featuring Los Angeles Chef Wes Avila. PUNCH organized the pop-up events (an afternoon media preview followed by a ticketed consumer event that evening) at Lisa Marie, a brick and mortar restaurant the creator behind one of Toronto’s first original food trucks, Fidel Gastro’s. The space was transformed to bring a quintessential L.A. rooftop at sunset to life complete with a Hollywood Sign backdrop, Downtown Los Angeles skyline, palm trees, succulents, sunset ambiance lighting, colorful décor accents and a DJ spinning West Coast-inspired tracks to complement the vibe. Media and consumers were treated to tacos and L.A.-inspired cocktails while the taco chef duo welcomed everyone to enjoy the incredible flavors and recipe creativity that has become synonymous with Los Angeles
As a result of the Taco Day events, PUNCH secured:
· 82 pieces of media coverage, inclusive of print, online and broadcast
· More than 46 million media impressions with 98% of coverage being a feature story on L.A.
· Top tier outlets included CBC’s The Goods, eTalk, Postmedia, CBC Life online, Daily Hive Toronto, BlogTO.com, plus extensive social coverage
· 100% positive media sentiment