OK Tire is the largest independent tire and auto service retailer in Canada and the fourth largest in North America. PUNCH’s robust media relations program showcases OK Tire as a leader in the automotive space, by shining a spotlight on OK Tire’s local dealers and the experience only OK Tire can offer. Our work has successfully increased the brand’s visibility within the Canadian market. PUNCH attributes our success to matte story development and distribution, seasonal, creative media story pitches, blogger sponsored engagement and social media content support.

Over 12 months, PUNCH secured:

· 69,000,000+ media impressions (including organic, earned, sponsored and matte stories)

· 289 stories

· 69 organic stories

· 76 earned stories

· 12 sponsored stories

· 132 matte stories