Turn Your Phone into An Adventure Camera

PUNCH-PR-Toronto_Mermaids Optrix

Looking to make waves in Canada with newly acquired Optrix™ by Body Glove, Fellowes Canada, known as a leader in innovative business solutions, called on their long-standing PR agency.  PUNCH devised an extensive strategy for the Canadian launch of the brand and to create buzz surrounding this specialized system that can turn an iPhone® waterproof (up to 33 feet) and drop proof (as high as 20 feet). With smartphones becoming the most used camera in the world, PUNCH saw an opportunity to test the product with key media and influencers at a Toronto hot spot. Bringing in “real-life” mermaids to the Thompson Hotel rooftop, media had the opportunity to go underwater and transform into a mermaid, as well as experience live slackline performances and an interactive trampoline where they could mount and share their stunning images/video of the Toronto skyline instantaneously using Optrix.