# PUNCH Canada > This site emphasizes the critical importance of trust in public relations, advising brands to actively cultivate it through honesty and transparency rather than attempting to measure it. It also provides guidance on selecting a PR agency, detailing key factors such as industry expertise, team fit, and budget. PUNCH Canada presents itself as an experienced integrated communications agency, showcasing its capabilities in media relations, digital marketing, and influencer campaigns, and highlighting successful client outcomes across various sectors, particularly in travel and lifestyle. ## Homepage link - [home](https://www.punchcanada.com/) ## AI Agent Access This site is powered by Wix and supports the Model Context Protocol (MCP) for agentic AI access. AI agents can connect directly to retrieve live, up-to-date site content - no scraping required. - [**Site MCP Endpoint**](https://www.punchcanada.com/_api/mcp) - [**Wix MCP Docs**](https://dev.wix.com/docs/develop-websites/articles/get-started/about-the-wix-site-mcp) ## Available MCP Tools ### GetBusinessDetails Retrieves business and site details such as timezone, email, phone, and address. - No parameters required. ### SearchInSite Searches the site for information. - **searchTerm** - The term to search for in the site. ### SearchSiteApiDocs Retrieves the API documentation for the Wix business solutions installed on this site, and informs the AI client how to use the APIs. Use this tool for querying products and services (instead of SearchInSite). - **searchTerm** - The term to search for in the site API documentation. ### GenerateVisitorToken Creates a new visitor session and obtains a visitor access token for the site. Must be called before making any CallWixSiteAPI request if no visitor token is already available in context. - No parameters required. ### CallWixSiteAPI Calls API methods on the site to perform actions on a visitor's behalf, such as querying site data, booking an appointment, or starting a purchase. - **visitorToken** - Visitor access token. Use GenerateVisitorToken first if not available. - **url** - Absolute URL of the API method to call (e.g. https://www.wixapis.com/...). Retrieve using SearchSiteApiDocs. - **method** - HTTP method to use for the API call. - **body** - Request body as a valid JSON string. ### ReadFullDocsArticle Fetches a complete article from the Wix developer documentation portal. - **articleUrl** - URL of an article in the Wix developer documentation portal. ### ReadFullDocsMethodSchema Fetches the full schema for a Wix API method. Should be called before calling the actual method via CallWixSiteAPI. - **articleUrl** - URL of the reference article for the Wix API method. ## What Visitors Can Do via AI + MCP - Get business details (contact info, location, hours) - Discover products and services on offer - Book services and make reservations - Start a purchase and be directed to the site to complete checkout - Ask questions and get relevant answers without having to browse the site ## Notes - No authentication required to connect to the MCP endpoint - Only public information accessible on the site is available - Content is always live and up to date - To receive tool updates, implement a tools/list call upon receipt of a tool update notification