HQ Press Trip

Behind Booking.com

PUNCH and Booking.com’s U.S. PR team hosted a joint press trip to Booking.com’s headquarters in Amsterdam.



This group press trip resulted in:

· 69 stories generating 25,691,700 impressions

· A five-page spread in The Toronto Star, Canada’s largest daily newspaper, which syndicated across 28 Metroland Media’s outlets

· A Globe and Mail feature which syndicated across 11 local Globe-owned newspapers

· Highlighted as one of the best travel tech apps for Canadians on a CTV Your Morning episode that syndicated across 27 local CTV stations

· 100% positive coverage

PUNCH hosted four journalists who reported to the Toronto Star, Globe and Mail, CTV’s Your Morning, CHCH Hamilton and CTV Kitchener. Attending media got to meet and interview Booking.com’s CEO Gillian Tans as well as other executives topical to their stories, tour some of Booking.com’s most unique properties in Amsterdam as well as its high-tech facilities.

Executives presented insider looks at how Booking.com works behind the scenes, what new developments Canadians can expect in coming months, how Booking.com supports women in the tech field, sustainable travel, small businesses around the world, and more. The trip served as an excellent relationship builder between some of Canada’s most influential media and Booking.com and resulted in a selection of fantastic media hits focused on a few different Booking.com brand goals.


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