Raising the profile of Skechers in the Canadian market


Skechers Canada


PR Strategy

Over 6 months, PUNCH secured:

· 26,000,000+ media impressions

· influencer relationships

As Skechers expanded their PR efforts in Canada, the brand needed a PR firm that would garner coverage with top tier media. Announcing their newest Brand Ambassador, Amanda Kloots to the fashion and lifestyle markets was key. PUNCH secured a 2-page spread in HELLO! Canada’s fashion section, the number-one Canadian magazine on newsstands.

When 12-time LPGA Champion Brooke Henderson surprised her former elementary school at a special assembly, PUNCH secured local and national media coverage, generating millions of media impressions.

We continue to create media relations opportunities to get attention for Skechers through an integrated media relations approach - leveraging both traditional and digital communications.


More of Our Work