Welcome to PUNCH Canada

PUNCH Canada is an award-winning strategic communications and public relations agency based in the trendy Queen West district of downtown Toronto.

As your PR partner, we know how to use effective communications to reach your audiences, through media relations, events, influencer engagement and digital programs. The driving force behind our clients' successes? Creativity. At PUNCH, we believe ideas are king — ideas that are imaginative, actionable and deliver impressive results.

The PUNCH team is composed of passionate journalists, storytellers and brand evangelists. The fun starts when we start to immerse ourselves in your brand, creating a journey that inspires and engages your audiences. We would be thrilled to tell your story!







Our Principals

Stewart MacPhee

Blue-sky thinker, resilient CEO,
grape expert

Stewart lives and breathes marketing communications. Throughout his long and successful career, Stewart has led marketing communications for blue chip companies, global integrated marketing firms, and his own advertising and PR firms. He has been a key industry player from the early  days of television advertising to today’s digital-driven communications. Throughout all these changes, Stewart has re-invented his practice to remain relevant and forward-thinking.

Brand launches, growth revitalization strategies and overcoming the day-to-day challenge of delivering the business plan have all been at the centre of Stewart’s career. Operationally, Stewart is an advocate of the benefits derived through integration; he embraces business/marketing strategy, advertising, public relations, sales promotion, and direct marketing. His mission this year is to taste test the top wines Niagara has to offer.

Jeff Lake

Creative communications guru,
PR mentor, shoots right

The best way to see Jeff’s creative prowess in action is to be a fly on the wall during a brainstorm session. His ability to digest a communications challenge and turn it into a creative PR strategy in the snap of a finger never fails to impress, and rub off on his team. Jeff’s vision is the driving force behind PUNCH’s best PR work, and he continues to mentor future generations of PR practitioners.

Jeff has developed unique strategies for some of the world’s largest brands. His creative and strategic approach to PR has taken him across multiple sectors, including sports marketing, consumer marketing, destination marketing, national events and crisis management.  What sets Jeff apart is his strategic and collaborative approach to communications and his determination to deliver original ideas to every project. After hours he patrols the right wing for his local hockey team in the winter and chases a round white ball in the summer.


Marela Lucero-Lee

Strategic thinker, storyteller,
world-class wanderer

Behind Marela’s infectious laugh is a serious analyst. Her meticulous approach to strategy allows her to sift through mountains of data, spot the most useful germ of an idea, and execute a program that fulfills client objectives. That means tapping into multiple disciplines – from traditional PR tools to creative treatments and digital solutions  and guiding her team to find the best formula for maximum results.

Marela has lived and worked in some of the world’s top cities, and has managed PR for various industries including travel and hospitality, consumer, retail, and entertainment. While she may be one of the best media FAM trip planners around, on her personal travels she often finds herself lost in major intersections and losing track of time in quaint cafes.

PR services


We deliver results with an added punch!

Media Relations

Media/Presentation Training

Trade Shows


Consumer/Lifestyle Marketing

Corporate Communications

Crisis Management/Issues Management

Digital/Social Media Marketing